Ski Gear That Gives Back: Meet the Brands We Love That Make Are Making a Difference

December 5, 2018
Sustainability

If you’re in search of high quality ski gear, look no further than Elk Mountain. We are a one-stop-shop for all of your cold weather needs and take great pride in carrying ski gear brands that make a positive difference in the world.

When you purchase ski gear from us, you’ll be able to support an organization or cause and help those in need. Let’s take a closer look at five of the ski gear brands in our shop that are committed to giving back.

Alp-N-Rock

Alp-N-Rock came to life when a woman named Susanne Reich was hiking in Switzerland and decided to create innovative clothing that combines fashion with functionality. The brand loves and values the community of people who buys from them and donates up to 10% of its profits to the Room to Read Foundation.

Founded in 2000, the Room to Read Foundation collaborates with local governments, schools, communities, and families to ensure they understand the importance of literacy and how they can enable students to achieve their full potential. To date, the Room to Read Foundation has benefited 12.4 million children in 15 countries across 20,000 communities around the world.

Krimson Klover

The visionary behind Krimson Klover is its founder and creative director, Rhonda Swenson. Swenson is a strong, fearless woman who loves to inspire others to live life to the fullest. Believe it or not, her greatest goal in life is to be able to ski until she’s 90 years old.

Swenson is proud of her sustainable fashions that appeal to women who love travel and appreciate adventure. She is honored to give back by donating the proceeds from the Sleigh Ride Sweater to First Descents, a program that assists young adults fighting and surviving cancer through outdoor adventures.

First Descents made its debut in 2001 when ten young adults went whitewater rafting in Colorado and proved that no matter how aggressive, advanced, dormant, or invasive their cancer was, it would never be stronger than they were.

Icelandic Design

Icelandic Design came to life in the early 1980s by Gerdur Kristjansdottir who comes from a family of craftspeople. The ski gear brand employs knitters who can work out of their homes so that they can remain close to their families.

Over the years, Icelandic Design has developed hundreds of relationships with knitters who manufacture quality sweaters, accessories, and gift items in Nepal. The employment opportunities that Icelandic Design offers these knitters gives them the chance to pay for education and medical expenses for children in local villages. During the earthquakes in 2015, Icelandic Design provided financial support to allow women in these countries to get back on their feet.

The North Face

Since 1966, The North Face has been on a mission to provide the best gear for athletes and modern day explorers. The brand is passionate about supporting the preservation of the outdoors and inspiring a global movement of exploration. It began by selling high-performance climbing and backpacking equipment and is now known for its outerwear, skiwear, sleeping bags, packs, and tents.

The North Face sponsors a variety of outdoor events every year and uses its Explore Fund to assist exceptional non-profit organizations in encouraging participation in outdoor activities and promoting the greatness of the outdoors. In addition, the North Face helps support breast cancer awareness and research through their limited edition collection.

Burton

Jake Burton founded Burton in his Vermont barn in 1977. He has played a significant role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting the best riders in the world, and encouraging more resorts to permit snowboarding.

Burton gives back to the community through its non-profit organization known as CHILL, which allows thousands of youth to overcome challenges through snowboarding. It also donates hundreds of thousands of dollars of product to the large refugee population in Vermont to keep them warm in the winter.

For more information on these ski gear brands, call us at 570-679-4420 or visit our ski shop.

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